Lloyd’s of London is known for insuring the largest but often, some of the most unusual risks.
Among them, many famous entertainers and sportspeople have insured some of their body parts in the market.
Here a few of the more unusual covers underwritten:
1) Eyes: Ben Turpin was an American actor and comedian in silent films. He considered his eyes his trademark feature, so he insured them for $25,000. The policy provided payment only in the event his eyes became uncrossed. That never happened so Lloyd’s never made any payments under the policy!
2) Smile: GlaxoSmithKline hired America Ferrera, an American actress, to promote a tooth whitening product the company manufactures. The actress promoted the product with her smile. To protect its investment, GSK insured the actress’ smile under a policy purchased from Lloyd’s.
3) Hair: Proctor and Gamble hired Troy Polamalu, an American football player, to promote Head and Shoulders shampoo. He has long, flowing hair, which P&G opted to insure with Lloyd’s for $1 million.
4) Moustache: While playing on Australia’s national cricket team from 1985 to 1994, Merv Hughes took out an estimated $370,000 policy on his trademark walrus mustache, which, combined with his 6’4″ physique and outstanding playing ability, made him one of the most recognized cricketers in the world.
5) Taste Buds: In 1957, world-famous food critic Egon Ronay wrote and published the first edition of the Egon Ronay Guide to British Eateries. Because his endorsement could make or break a restaurant, Ronay insured his taste buds for $400,000.
6) Chest Hair: In one of the strangest, Tom Jones’s insured his chest hair for $5m! Of course, Jones wasn’t the only singer thinking about his chest: Dolly Parton took out a $4 million policy on hers.
7) Tongue: In the 1970s, the KISS frontman considered his tongue so much a part of his showmanship he had it insured with Lloyd’s for more than $1 million.
8) Fingers: 50’s skiffle musician Chas McDevitt tried to protect his career by insuring his fingers for $9,300. It didn’t do him much good because skiffle was replaced by rock ‘n’ roll and McDevitt by McCartney.
9) Vocal Chords: If Bruce Springsteen were to damage his vocal chords and could no longer perform, Lloyd’s of London would be facing a $5 million payout.
10) Smile: Julia Roberts reportedly insured her smile for $30 million.
11) Legs: While playing for Manchester United and England’s national team, Beckham insured his legs against career-ending injury for $100 million.
12) Legs: Heidi Klum – The Victoria’s Secret model had her legs insured for £1.2 million. She famously stated that, after having her legs examined a small scar was noted on her left leg, making it worth £100,000 less than her right leg.
13) Derrière: Perhaps the most well known of all the celebrities trying to protect their assets is J-Lo, who was famously reported, but not confirmed, to have insured her rear for $27 million!
There you go! I’m off to the market to insure my right leg – just in case Gareth Southgate wants to make my dreams come true at any point.
Written by Paul Miller.