Marketing Mix Modelling

Would you like to work for a leading media brand in the heart of London?

An opportunity has arisen for a Senior Analyst who has an interest in leading a team, data analysis and econometric modelling. The purpose of the role is to provide insight for clients on their marketing effectiveness, enabling them to optimise their market budgets and forecast their business performance.

 

The main focus of the role is:

-Being  responsible for the smooth running of projects run by the analytics team

-Advanced statistical analysis and identifying  the links between business KPIs and marketing data

-Delivery of high quality and efficient results that can deliver insight to the clients

-Participating in client presentations to help the local team deliver results

-Developing within the team on the technical and consultancy side

 

Key Requirements:

At least 3 to 4 years of experience with Marketing Mix Modelling, either in a major agency, internal client team or bespoke consultancy

-Degree in Mathematics, Statistics, Economics or other highly numerate subject

-In depth knowledge and familiarity with the mathematics behind marketing mix modelling and optimization

-Good skills in at least one major statistical software( R/SAS, Eview, SPSS, etc.)

-Good written communication skills

 

You should be a highly ambitious, self-motivated individual who is capable of delivering projects on time. This is an amazing opportunity with great potential of career development