Brand & Content Manager

My client, a leading Insurer based in Paris, are seeking an experienced Brand & Content Manager to join their growing business.

Ideally, you will have an Insurance background.

  • P&L responsibility for eCommerce, including the brands site and third party retail relationships
  • Build a powerful roadmap to ensure stellar growth across all digital channels
  • Build an exceptional digital team to allow the brand to excel across all channels and drive strong sales.
  • Manage implementation of web site features and work with front end and back end agencies to assure the highest quality, innovation and speed to market
  • Manage all digital content and creative for the web site, marketing, and 3rd party retail digital channels, in liaison with global digital marketing team
  • Oversee digital marketing strategy and marketing team members to ensure increased customer acquisition, retention, average purchase, frequency, conversion and time on site
  • Manage site merchandising, look and feel, user experience for all platforms (desktop and mobile) in liaison with International.
  • Work closely with customer service, IT and operations to assure a superior customer experience for all touch points.

Content marketing management and creation

  • Deliver market-leading content marketing output that’s unified across the global business.
  • Planning for a content marketing approach that will feed outreach and deliver value to those who consume it
  • Produce a range of content across a variety of mediums (including digital, video, podcasts and white papers) that reflects the needs and interests of our core customers and influencers in learning and development
  • Create compelling, high quality content that drives interest in our brands
  • Write engaging copy and find interesting ways to get people talking about new products/services socially
  • Establish relationships with key internal and external content creators, subject matter experts and thought leaders.

If you feel you suit the above criteria, please apply now.